ABOUT LIAM NEWBY
Liam Newby is a Sydney-based digital growth architect and founder of Celvoir Mgmt and Serenibele. With more than five years of experience across ecommerce, CRO, UX/UI, branding, copywriting, product design and customer experience, he operates as a full-stack growth partner rather than a single-discipline agency.
TRACK RECORD
His work includes 7× revenue growth in 30 days, end-to-end ecommerce builds for artists associated with APRA billion-stream projects, The Kid LAROI and Def Jam Records, and work alongside managers connected to artists including Kendrick Lamar and Eminem.
WHAT CELVOIR DOES
Celvoir manages the entire commercial system behind an artist, merchandise line or new brand: positioning, brand identity, product development, supplier sourcing, sampling, ecommerce, 3PL coordination, fulfilment, shipping workflows, API integrations, payments, hosting, CRO and ongoing optimisation.
END-TO-END OWNERSHIP
The model removes handoff friction. Strategy, design, copy, ecommerce, products and operations are built as one connected system, allowing decisions to compound rather than conflict across separate agencies, suppliers and developers.
OPERATING STANDARD
Liam's approach is shaped by mentorship and exposure to senior brand executives connected to Hermès, Calvin Klein, Ford, LEGO and Dolce & Gabbana. That influence appears in the restraint, clarity, commercial judgement and long-term brand value applied across every project.
PERFORMANCE MINDSET
Twelve years of rugby league and nine years of boxing have shaped the way Liam works: disciplined preparation, composure under pressure, consistency and direct accountability when outcomes matter.
WHO CELVOIR WORKS WITH
Celvoir is built for artists, managers, founders and brands that want one accountable operator to create, launch and scale the full commercial system—without coordinating separate designers, developers, suppliers, fulfilment partners and growth consultants.
